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Web Seals: A Review of Online Privacy Programs

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Table of Contents

Executive Summary 1. Background 1.1 Why Online Privacy Seals?2. Objective of the Web Seals Project 2.1 Seals Selected for Review 3. Methodology 4. Assessment of the Seal Programs 4.1 Privacy Principles 4.1.1 Selection of the OECD Guidelines as the standard 4.1.2 Template for analysis 4.1.3 BBBOnLine 4.1.4 TRUSTe 4.1.5 WebTrust 4.1.6 Conclusions 4.2 Dispute Resolution 4.2.1 Selection of the standard for dispute resolution assessment 4.2.2 Basis for seal assessment 4.2.3 Description of dispute resolution mechanisms 4.2.4 Assessment results 4.2.5 Summary of dispute resolution assessment results 4.3 Compliance/Enforcement 4.3.1 Need for compliance and enforcement 4.3.2 Comparison of the functions 4.3.3 Next steps

5. Results 5.1 Summary of assessment of the seals 5.2 Effectiveness of seals as a tool online users can use to protect their personal data 5.3 The future of this project 5.4 Concluding remarks Exhibit A - Comparison of BBBOnLine Privacy Seal with the OECD Guidelines on the Protection of Privacy and Transborder Flows of Personal Data Exhibit B - Comparison of TRUSTe Program to OECD Guidelines of Privacy and Transborder Flows of Personal Data Exhibit C - Comparison of WebTrust Principles and Criteria for Business-to-Consumer Electronic Commerce to OECD Guidelines of Privacy and Transborder Flows of Personal Data Exhibit D - Australian federal government Benchmarks for Industry-Based Customer Dispute Resolution Schemes Exhibit E - Australian National Arbitration Forum Principles Exhibit F - Compliance/Enforcement Activity of Privacy Seals Notes